Everything you need to know.


If your application is accepted, you will have access to Dovetale’s affiliate portal (software owned and managed by Shopify). Here you will be able to accept gifts, see your affiliate account information like commission tiers and discount codes as well. These codes can be shared with your followers and will be used to track referrals and tot up commission. 

Update: Dovetale is now known as Shopify Collabs.

Ambassadors will each have a unique affiliate discount code on their account. This should not be used for personal purchases. This is for you to share with your followers only.

You will receive personal discounts between 15-20% - use this for your own purchases instead. 

We encourage you to use your personal discounts, and to share the product purchased with it across your socials, along with your unique affiliate discount code and/or review.

Affilaite codes should be used on profiles or in Linktrees (or equivalent) only. Please don't share these codes in post captions or on stories or we won't be able to reshare these.

Selected brand ambassadors will be offered free gifts via their Shopify Collabs account - keep an eye out for these emails. Gifts must be claimed by the end of the month in which they were sent to you for budgeting reasons. Not to worry if you miss out, more opportunities will come up in the future.

If you receive one of these offers, you will need to proceed to the checkout to accept it. By accepting it, you are agreeing to share and promote the products via your social media channels tagging Lace & Tassels, and to allow us to reshare the content on our own social media, website and emails too. 

When choosing who to gift with our products, we consider several factors - audience and potential impact, support of and interest in the brand, reliability, responsiveness and engagement, quality of previously shared content, standard of visuals, etc. There is no set formula, but these are some of the factors we take into consideration.

It is unfortunate that we have gifted products in the past and received no promotion in return, so we have to be more selective now. 

This agreement is on a rolling month to month basis. Both parties can opt to cancel at any time in the case of a conflict of interest, perceived damage to brand reputation, failure to adhere to the gifting agreement or simply a change of mind. 

This agreement is on a month-to-month basis. Both parties can cancel at any time if there is a conflict of interest, damage to brand reputation, failure to follow the agreement, or simply a change of mind.

If an ambassador wishes to cancel the agreement after receiving a gift, they are expected to either return the gifted products (unopened and unused) or pay for them. If they fail to do so, they may be subject to legal action to reclaim any financial losses. We do not want to have to take such measures, but this is to deter future abuse of the programme.

As a brand ambassador, you will be compensated for every successful referral at the end of every month. Your commission will be paid to you via Paypal at the end of each month, at the rate specified in your Shopify Collabs affiliate account.

Please make sure that the email on your Shopify Collabs account matches the email registered to your Paypal account. If you have any questions or issues regarding this, please send an email to

All parties agree to keep information about the agreement and any details they learn as a result of this ambassador program private.


Further information on our affiliate marketing software, Shopify Collabs (formerly Dovetale) can be found here.